Spying on the World with Google Trends

Google just made some updates to Google Trends which allows you to research and compare search terms by popularity and geographical region. If you do keyword research, this can be a very handy tool.

After signing in to a Google Account, visitors to Trends can now view the “numbers” on the graphs as well as being able to download the data via .CSV format.

Here are a couple of graphs I made using Google Trends:

This first one compares Myspace vs Facebook.

What I found most interesting about this was how much more popular Facebook is in Canada while Myspace dominates in the United States.

I already noticed this as I live in Canada, and almost everyone I know locally uses Facebook, whereas all my high school buddies from Michigan, USA only seem to be on Myspace.

And here is a graph that gave me a bit of a chuckle:

Have a look at the terms “diet” and “exercise”.

You can see how those terms take a big dive between Thanksgiving through New Years, with a huge jump in January, and then teeters down again.

I title this graph: “Good Intentions”.

So go check out Google Trends.

Further Reading:

25 Things I Learned on Google Trends – By Steve Rubel

Info on How to Use Google Trends new Features – via the Official Google Blog

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