eCommerce: 7 Top Tips
March 23rd, 2009 . by JustynYou may have heard the word “differentiation” thrown around by the marketing folks. The basic principle here is that your customers should understand on some level why your services are different than your competitors. You can typically do this by offering low-end prices, high-end services, or offer some kind of niche service. Jan Riley recently [...]
Google Ads Get “Interesting”
March 17th, 2009 . by JustynGoogle just announced on their official blog a new ad program that looks at both the content on a page AND the sites the user has recently visited. Google says they are “making ads more interesting.” The good news is that ads should be more relevant as Google tries to understand the categories of sites [...]
Descriptive URLs For SEO
March 12th, 2009 . by JustynMany Content Management Systems (CMS), such as WordPress, create dynamically generated URLs. These URLs look something like this: http://example.com/page.php?id=1 Now, just looking at the link above you can’t possibly know what type of content is on the page. In contrast, look at this link: http://example.com/webhosting-for-beginners You have at least a general idea about the content [...]