How Web Hosts Advertise Their Services
Hostgator has recently launched a nationwide billboard campaign in the USA.
Companies like Hostgator rarely advertise in this way.
Some hosting companies have relied on affiliates to do their marketing for them. But the economic slowdown means they’re having to get creative.
Hostgator isn’t just investing in Web ads and billboards. It has also been exploring other options.
The company is also experimenting with direct mail to reach potential clients.
Though Google, Yahoo! and other Internet companies are well known offline, they spend relatively little on advertising. In the US, Go Daddy is an exception.
Go Daddy’s Super Bowl commercials have made the brand a household name, although not always for the right reasons.
How Will It Pan Out?
Hostgator may be the first host to attempt this kind of massive advertisement campaign, but it will not be the last. Expect to see more hosts advertise on billboards, television, magazines and in direct mail.
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