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How Web Hosts Advertise Their Services

Hostgator has recently launched a nationwide billboard campaign in the USA.

Companies like Hostgator rarely advertise in this way.

But why?

Hosting Advertising

Some hosting companies have relied on affiliates to do their marketing for them. But the economic slowdown means they’re having to get creative.

Hostgator isn’t just investing in Web ads and billboards. It has also been exploring other options.

In a bizarre stunt, one person has been paid $3,000 to tattoo Hostgator’s name and logo into the back of their neck.

The company is also experimenting with direct mail to reach potential clients.

Starting Trends

Though Google, Yahoo! and other Internet companies are well known offline, they spend relatively little on advertising. In the US, Go Daddy is an exception.

Go Daddy’s Super Bowl commercials have made the brand a household name, although not always for the right reasons.

How Will It Pan Out?

Hostgator may be the first host to attempt this kind of massive advertisement campaign, but it will not be the last. Expect to see more hosts advertise on billboards, television, magazines and in direct mail.Keep up with posts like this by subscribing to our RSS feed, or following @WhoIsHosting on Twitter.

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