Responsive Design: Getting It Right

In his 1939 memoir, Wind, Sand and Stars, French author and aristocrat Antoine de Saint-Exupery opined, “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” The renowned aviator and Little Prince author did not live to see the Information Age, but his words nevertheless continue to resonate in a world where cyberspace has replaced the skies as the frontier of innovation.

In fact, with attention spans contracting even as the wealth of available content expands exponentially, Saint-Exupery’s “less is more” approach is more relevant than ever. Businesses no longer have the luxury of beating around the proverbial bush when the average window to engage a mobile visitor to their web site is less than five seconds. Considering more than five cents of every dollar is now spent online, it behooves you to make every one of those seconds count.

It’s about much more than simply finding a reputable hosting provider and uploading a basic website. You must create a site that responds to the needs of all visitors.

The key to catching a visitor’s eye and keeping that window wide open (and pointed at your page) lies in responsive design. The marketplace is quickly becoming a very significant part of a post-PC world, and as more users get their news, enjoy entertainment, and make purchases with tablets and smartphones, making sure your web site is designed to meet their ever-evolving needs is critical. It’s all about keeping the features visitors want, and none of the things they don’t.

There’s no room for clunky graphics, confusing navigation, or pages locked into desktop-only resolutions. Mobile users want their Internet lean, clean, and sized for their screen—so be sure to choose a host (and platform) that supports truly responsive design.

The potential rewards for making more out of less are substantial. With more than 2.1 billion mobile broadband subscribers as potential customers, economy of expression and maximum interactivity are paramount; the best design may just be the one boasting the greatest interactivity and the fewest “designer touches.”

 Winning design

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