Secrets of a Killer Blog Post
A blog is a fantastic way to add value to your website and provide useful information and advice to your readers. It also helps you attract new customers and build your relationships with existing ones. Companies who blog regularly attract up to 88% more leads each month than those who don’t, and a whopping 92% of companies who posted to their blog multiple times a day have landed a new customer through their blog.
But your blog is only as strong as its posts—after all, a blog that doesn’t catch or sustain reader interest is unlikely to add value to their time on your site. In order to keep readers involved and reading, you need to create killer blog posts, i.e., posts that are intriguing, informative, and imaginative.
The first, and perhaps most important, part of your blog post is the title. Given that 80% of readers will read the title, but only 20% will go on to read the article itself, the title of your post is your best shot at capturing sufficient interest to keep the reader’s eyes traveling down the page. In order to spark some interest, your title should be clear, clever, and concise. These “three c’s” give your title enough information content to give the reader an idea of what the piece is about, while also ensuring their curiosity or interest in the topic is piqued. Keeping it short and snappy is especially important, since an estimated 38% of users bounce to another website within a second or two of landing on a given page.
Assuming you’ve drawn in the reader with your title, you can help keep them involved with your post by providing content that’s well-sourced, actionable, and relevant. Some of the best ways to accomplish this is with content that creates a sense of urgency, asks questions of the reader, or provides easy-to-digest lists of tips the reader can use immediately.
Crafting a truly effective blog post doesn’t have to be a chore. By taking the time to write a snappy and compelling headline and focusing on quality content that’s both relevant and useful to your reader, you’ll be well on your way to blogging success.
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