Boost Your Brand With One WordPress Plugin
Create a brand. Check. Find and set up the best hosting plan for your site. Check. Install WordPress. Check. Create a blog and put a post up. Check. Let the blog sit abandoned while you continue to run your business and watch your site traffic dwindle. Um, yeah, it’s time to do something about that.
Look, we get it. Running a business and building a brand takes a lot of work, time, and energy. By the time you’re done working for the day, probably the last thing you want to do is write a blog post. Who has time for that?! But why would you spend all that time and possibly money designing a fantastic new website just to let your blog languish?
Well, here’s the bad news—you have to make time. There’s just no way around it. Your blog is where you can:
- communicate with your customers.
- get new customers.
- boost your rankings.
- establish yourself as an authority.
- show the world how awesome you are at your chosen profession.
But this is all good news, too. Your blog is where your brand can shine the brightest, if you use it well. And one WordPress plugin can help you on your way to that success.
Editorial Calendar Plugin for WordPress
Is brand success really as simple as installing one plugin? Well, yes and no. Like any other plugin, it’s a tool available to you that can help you manage your site better. But installing it isn’t some magical solution that will suddenly boost your traffic, rankings, and audience. You have to use it.
But the editorial calendar plugin can make managing your blog so much easier, it won’t seem like a chore anymore. By setting aside some time to brainstorm topics, then plan a publishing schedule, you can use the calendar along with your analytics to choose the best days to publish, and organize your posts. Being able to see everything at once also helps if, for example, you create a series of posts about one topic—you’ll be able to make sure related posts are published with enough but not too much time between them.
Why Do You Need an Editorial Calendar?
Because without one, it’s much easier to neglect your blog. That’s true for anything. If you’re like most people, you may have found that using a calendar to set reminders and appointments helps you remember things you have to do, and not miss deadlines.
An editorial calendar gives you that kind of structure and accountability for your blog. If you’re publishing content on a regular basis, you’re giving your audience something to look forward to. They’ll come to expect it, and seek it out. Keep publishing, and you keep them coming back. Let it slide, and you’ll lose them—and they may never come back.
Remember, it’s much easier to maintain an existing audience than it is to establish one from scratch. Once you start publishing on a schedule, stick with it, or you’ll find yourself constantly trying to build an audience rather than communicating with an audience you’ve helped to establish. It means making a commitment not just to your blog, but to your brand.
How Does the Editorial Calendar Plugin Work?
Very simply. Its main feature, in addition to the actual publication schedule planning, is allowing you to see all your posts at once, and in one place. You can also drag and drop posts from one day to another. Did your biggest traffic day suddenly change from Tuesday to Wednesday? Simply drag your post to the day you want, even if it’s already been scheduled. WordPress will automatically make the changes without your having to do into each individual post to make schedule changes.
What Else Does This Plugin Do?
Honestly? Nothing. It’s not a bells-and-whistles kind of plugin. But that’s the beauty of it. The editorial calendar plugin performs one function, and does it very well. If you’re looking for social sharing or fancy comment systems or any other kind of embellishment for your site, there’s no shortage of plugins out there.
But if you want an editorial calendar to help keep you on task, get your blog in order, build up your business, and get more eyes on your content, this is the only plugin you need. Once you install it, all that’s left is to write some great content for your customers.
We like the editorial calendar plugin an awful lot, and thought you might too. Check it out and let us know what you think!
Image Credit: Stresslimit Design
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