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What is Free Shopping Cart Hosting?

You'll find nearly as many free shopping cart solutions online as products that can go in them. A shopping cart is an essential part of any e-commerce site. Without it, your customers can't actually shop, which means you can't make any money, which kind of defeats the entire purpose of having an e-commerce site in the first place.

Why a free shopping cart?

It's important to think about why you are looking for a free shopping cart system, before deciding on which one is right for you. Price is certainly a factor when choosing business tools, and a small company or startup might not be able to afford a commercial solution, so "free" is an attractive choice.

On the other hand, if you are looking to launch a serious business, it's worth taking a moment to think about whether you really value your business model if you aren't willing to invest in a shopping cart solution.

But on the other hand, paying for something doesn't guarantee quality over a free option. You might be willing to pay for a premium shopping cart product, but you may not need to. In fact, there might be a free one that is better. To understand why, we have to look at different types of "free."

Freeware Shopping Carts

When some non-technical people talk about "free software," they often are talking about freeware. This is software that is given away at no charge, usually in some sort of cross-promotional deal, or for some other business reason.

While there are certainly exceptions, freeware is usually not particularly high quality. It is often little more than an "off-brand" version of better, premium software. Frequently, they were unsuccessful commercial software programs that were bought out (or purchased wholesale) by distributors who wanted to have something to offer free or very cheap.

Freeware Shopping Cart Downsides

The problem with freeware is that it is usually poorly designed software, and there is frequently no support for it at all.

Freeware Shopping Cart Hosting

Many (not all, but many) of the "Free Shopping Cart" systems offered by discount hosting providers as part of their low-cost solution bundle fall into the category of freeware.

Freemium Shopping Carts

Freemium is a combination of "free" and "premium." Freemium software is software that is available for free, up to some point, and then must be purchased or licensed beyond that.

The difference between free and premium plans is sometimes based on a limit of some kind. For example, many freemium shopping carts are free up to some number of products or monthly transactions, but if you need more than that, you have to pay.

In other cases, the free version has a limited set of features. For example, a shopping cart might be free to use for normal sales, but the ability to set up recurring subscription payments might be a premium-only feature.

Freemium Shopping Cart Hosting

Freemium shopping cart plans are often available as one-click install solutions on web hosting control panels. Part of the reason for this is that hosting companies have marketing agreements with the shopping cart providers.

Is a Freemium Shopping Cart right for me?

Freemium shopping carts are especially good for businesses that need or want the premium service, but can't afford it yet. Typically, if the free plan is limited by things like number of transactions or number of customers, you hit the point where you need to pay for it at about the same time you start having enough revenue to make it work.

Just be sure that you are aware of the limitations, and aware of what the cost will be when you need to surpass them.

Free and Open Shopping Carts

The last category of free "Free and Open Source " is free in the fullest sense of the word. It is free in cost, and you are free to do whatever you want with it (re-brand it, modify it, add new features).

Free and Open Source solutions are often the most fully featured ones available, and tend to be higher quality software overall. (This is not absolutely true, just a general tendency.)

Open Source shopping cart solutions are frequently a part of larger Open Source Content Management Systems, like WordPress and Drupal. This is particularly useful if you want to integrate a shopping cart with a new or existing content-based website, like a blog.

Open Source Shopping Cart Problems

The problem with Free and Open Source software is that there can sometimes be setup and configuration problems or development needs that you may not be prepared to handle.

Open Source and Free Shopping Cart Hosting

Because Open Source shopping carts are often part of larger Content Management Systems, you can usually find support and one-click installation for them from your web hosting company through their install wizards, like Simple Scripts or Softaculous.

Free Shopping Cart Frequently Asked Questions

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