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What is OpenAds Hosting?
Manage both in-house and external advertising campaigns with OpenAds (also known as OpenX).
The first thing you need to know is that OpenAds is now called OpenX. It's an interesting rebranding considering that OpenAds was much more descriptive of the software's function. OpenAds (now OpenX) is an advertising server offering statistic-gathering tracking systems, and integrated banner management.
OpenAds gives website publishers a high degree of control over the ads that appear on their sites. It also allows the rotation of ads for in-house advertising campaigns with third-party campaigns. Google AdSense is one example of this kind of external campaign.
Using OpenAds (or OpenX), a site owner can track ad clicks, and target ads according to the demographics of site visitors. This kind of targeting allows for better customized ads, more effective advertising campaigns, and potentially more revenue generation.
OpenAds can be added to a content management system (CMS) like Drupal through the use of modules. Most CMS software comes preloaded with modules or plugins, but some modules can be added later through manual installation. Check with your hosting provider to see whether they support module installation, or whether OpenAds (or OpenX) is available with the base hosting plan.
OpenX Frequently Asked Questions
Is OpenX and OpenAds the same thing?
OpenX was previously known as OpenAds, but the name recently changed. Even though there was some backlash regarding the name change, the product has remained the same. The only difference is the name.
What is the primary purpose of using OpenX?
While everybody uses this system for their own reasons, it gives website publishers the ability to control the ads that appear on their site. From in-house to external advertising campaigns, you have access to a variety of features that allow you to control every last detail.
Is it beneficial to use OpenX for in-house advertising campaigns?
Yes. Most publishers find that using this type of platform allows them to better manage ad inventory, display rates, and other important aspects of each campaign.
Is OpenX compatible with the most commonly used third party advertisers?
Yes. For example, OpenX is compatible with Google AdSense, a top provider of third party advertising to publishers in a variety of niches.
What can you learn from using OpenX?
There is more to OpenX than the ability to manage and control every aspect of an ad campaign. Users also have the ability to target ads based on demographics, such as location, while also tracking clicks. This type of targeting can improve click through rates, leading to greater revenue.
Can OpenX be used with a content management system?
This depends on the content management system you are using, but most are compatible. Drupal, Joomla, and WordPress users are all able to implement OpenX through a module or plugin.
Is OpenX one of the top online advertising platforms?
There is a lot of competition in this space, but OpenX has been able to carve out its spot at the top. According to its official website, “96 percent of AdAge leading national advertisers” use the platform. This is in addition to the 65 percent of comScore 100 publishers. Smaller publishers can take advantage of the same benefits and features as those that are on one of these exclusive lists.
What type of volume does OpenX deal with on a monthly basis?
Thanks to five data centers, located throughout the world, OpenX is able to handle more than 100 billion monthly ad transactions.
Is OpenX mobile compatible?
This is a question that needs answered in today’s day and age, as a growing number of people are browsing the internet via a smartphone or tablet. With OpenX, you only have to worry about one technology system for mobile, desktop, and email. The company has made it simple to use the platform regardless of your device, as well as those used by your visitors.
What types of mobile formats does OpenX support?
You can deliver ads to your visitor’s devices in mobile formats, including 320x50, 300x250, 728x90, and 160x600. Furthermore, custom sizes are available if necessary.
What is the OpenX Ad Exchange?
The OpenX Ad Exchange gives website owners the ability to sell advertising through a high performing marketplace. This gives publishers the opportunity to generate additional revenue via their website.
Is OpenX easy to use with the WordPress content management system?
As the most popular content management system in the world, millions upon millions of websites are powered by WordPress. There are a variety of OpenX plugins that allow users of the WordPress content management system to take full advantage of everything the online advertising platform has to offer.
Are there any advanced tools that set OpenX apart from the competition?
Yes. Advanced ad quality tools, for instance, help you protect your brand by monitoring the quality of each ad. This includes automated malware protection, which keeps your site and visitors safe. You can also review, filter, and block any unwanted ads with a couple clicks of your mouse. This helps ensure a high quality experience for every visitor.
How does OpenX stack up in regards to reporting and sharing valuable insight with publishers?
With access to top of the line data, based on performance trends, you can make decisions that allow you to display the ads that generate the most revenue. Additionally, you can customize reports based on a variety of attributes and metrics, making sure the information displayed is the information you require.
Are some hosting companies better suited for those who want to use OpenX?
Typically, you can use OpenX with any hosting company. There are some that provide more support than others, including but not limited to: Host Metro, HostRocket, and Micfo.
How can ad buyers benefit from the OpenX platform?
The Ad Exchange allows buyers to do business with nearly 1,000 publishers, with access to more than 100+ billion monthly impressions. It is this type of volume that makes the platform one of the top performing in the industry.