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What is phpadsnew?

OpenX Source (formerly phpadsnew) is an open-source advertising solution that allows users to create targeted advertising campaigns with rotating banners. It also includes a tracking element to collect statistical information about respondents.

Opening an online storefront is not the only way to make money with your website. Online advertising has grown into a moneymaking behemoth in the years following the creation of the World Wide Web, and if your site receives a significant amount of traffic, the judicious use of advertising (particularly targeted advertising that meshes well with both your site's content and the demographics of its visitors) could create additional revenue streams for your business.

One way to integrate advertising with your website is via the use of banners. These advertisements appear in the sidebars, headers, and footers of some websites and contain static or brief animated ads for products and services. While these banner ads used to be as fixed as their vinyl and cloth counterparts, advances in technology have enabled the creation of rotating “smart” banners that, in conjunction with analytics, allow for the creation of ever-changing, targeted ads. These ads use information collected about site visitors to display content likely to be relevant to them, with the intent of increasing both clicks and revenue (for advertisers and publishers alike).

Featuring advanced, customizable technology, OpenX Source lets you select from a wide range of available content to display, create campaigns using reactive targeting, and track your results in real-time using a variety of metrics. It also integrates well with third-party applications like Google Analytics for deep data analysis and marketing planning, and can be upgraded with extensions for even more features.

The software comes in three versions: OpenX Source, OpenX OnRamp, and OpenX Enterprise. The first two are free, but have limited functionality, no supported hosting or bandwidth for content, or customer support. OpenX Enterprise has a fee structure based on impressions (i.e., clicks, views, or other interactions with ads), along with a bevy of advanced features and comprehensive support and development services.

Some hosts offer OpenX advertising support as a component of their hosting packages, but it can be added to your site manually as well (just keep in mind that additional traffic and use of resources may affect your hosting bill if they grow too large). As always, check with your provider to find the best solution for your needs and budget.

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