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By Katie Horne
Founded in 2001 by Ruslan Fazlyev, X-Cart was the first downloaded PHP/MySQL shopping cart platform in the world. The company grew quickly, and today, X-Cart powers over 35,000 stores in 111 different countries who, all told, are responsible for transactions totaling over $2.5 billion.
X-Cart is an open-source e-commerce platform that prides itself on being easy to use, maintain, and modify. With its wholly open-source PHP backend, you have full control over your installation.
X-Cart is a full e-commerce platform that comes complete with a website builder giving you control over every element of your store. The easy-to-use admin portal means that you can take charge of the design and user experience, hosting configuration, and more — even if you don't consider yourself a "techie."
If you need additional assistance with building your site, you can request a custom quote for web design services. You can also use your existing design since the X-Cart team can help you convert it into a theme and apply it to your website.
X-Cart has been built with international sales in mind. You can display product prices in multiple currencies, translate your storefront and product catalog into over 40 languages, and set your text to display appropriately for those used to reading from right to left. X-Cart will also handle any applicable country and state taxes based on where you're shoppers currently live.
Inventory, marketing, and SEO round out the features available for the backend of your storefront. In addition to X-Cart sites being SEO-ready by default, you can gather the appropriate analytics to formulate your business plan, offer auctions, coupons, and discounts, and reach out to your customers via the built-in email marketing tools. X-Cart also supports mobile-specific special offers, as well as social media integration, which makes it easy for your visitors to share your products with their friends and family via Twitter, Facebook, and so on.
All sites built using X-Cart possess the following features designed to improve your visitors' experiences:
X-Cart implementations also supports over 120 different integrations with payment gateways such as Amazon Payments, PayPal, Sage Pay, and Skrill. You can also choose to offer one-step checkout in addition to the traditional multi-step process, as well as guest checkout (which doesn't require the user to register before completing their transaction). All of these convenience-related features are designed to improve the likelihood that the user converts into a customer.
X-Cart supports many security features, all of which keep your customers' sensitive data safe and deepen your shoppers' trust in your business. In addition to being PCI-DSS compliant, which means that you meet the security requirements and best practices set forth by the credit card industry, you get fraud detection, HTTPS/SSL support for secure transactions, and protection against XSS- and CSRF-attacks, as well as SQL injections. You can also enable two-factor authentication, ensuring that only the authorized user can make purchases from your site.
The only fee that you have to pay specifically for X-Cart is a one-time license fee. After that, you get access to all additional upgrades for the first year at no additional cost (additional upgrades beyond that point require an annual subscription). You do not have to pay any additional fees, such as those for usage. X-Cart offers a free plan for those just getting started, but it also includes plans for mid-sized and growing businesses, as well as large, enterprise-type organizations.
When purchasing your X-Cart license, you'll be asked if you want to be responsible for hosting your X-Cart implementation, or if you want to try out X-Cart's hosting package.
X-Cart offers four different hosting packages from which you can choose. The two most expensive options get you access to technical support, as well as a free license to X-Cart. You can pay for your plans on a monthly basis, but if you pay upfront for an annual subscription, you'll save 10%. Note that the hosting fees for the two most cheapest packages are in addition to the license fee to use X-Cart.
In addition to offering hosting, custom design and web development, SEO-related consulting services, X-Cart also offers migration, set-up, and site security-related assistance.
X-Cart offers several support options. You can choose to pay for help with a single incident (with urgent incidents costing more than normal incidents, though you get a rush response within two hours of sending your request and Skype LiveChat access to X-Cart team members), or you can buy a monthly or annual subscription for unlimited technical support.
X-Cart is a full-featured, robust, open source e-commerce platform that meets your needs, regardless of whether you're just getting started in the world of e-commerce or if you're a large enterprise doing millions of dollars in business. Its easy-to-use product is backed up with excellent documentation and support, so you're in good company should you choose use X-Cart for your e-commerce needs.
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