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Recommended Host for Domain Parking
What is Domain Parking Hosting?
If you’re not quite ready to build your site, but you don’t want to lose the ideal domain, you can buy it now and park it until you’re ready to use it. Most hosting providers offer this service for free if you either buy a hosting plan or the domain from them.
It happens to a lot of people at one point or another. You come up with a brilliant idea for a website. You run to your computer, look up the domain, and find it’s available. But you aren’t quite ready to build a site and launch a business.
You should go ahead and buy it anyway.
Domain names are cheap, but lost opportunity is incalculably expensive. Every day, good domains are being snapped up, and the resale prices in the domain after market often amount to highway robbery. (And that’s if you can even get the one you want.)
But what to do in the mean time? Eventually you are going to build that site. But you’re busy, right? And building a site takes up a lot of time. So what do you do with that domain until you’re ready to build it out?
What is Parking?
“Parking” isn’t a specific process. It’s more like an idea: Do something, anything, with that domain name so that when people get to it from their browsers they see something other than a blank page with no response.
Usually, parking just involves putting up a one-page HTML document at the URL, with some basic content. This may or may not be related to your future website.
Advantages of Parking a Domain
Simply buying a domain and then not doing anything with it does reserve the domain, and keep anyone else from buying or using it. Without parking it, the domain will simply sit idle, and should anyone happen to type the domain into their browser, they’ll find a blank page.
Actually parking the domain gives you a bit more control over what appears on that page if anyone visits your domain, and also gives you more options.
Additionally, you can put some basic content there related to the topic of your planned website. This can help with initial indexing of your site with search engines, and have a positive impact on your SEO efforts down the road.
Things to do with your parked domain
If you park your domain, you can put up a “coming soon” or “under construction” notice, perhaps with a bit of information about the site you’re planning, in order to build a little interest in the site you’re building and planning to launch at a later date.
A coming soon page might even include a lead-capture form, allowing people to sign up to receive information about your venture when you are ready to launch. Also, if you are looking to provide a little boost to SEO, you can create some dynamic content by pulling in an RSS feed that displays content relevant to your site.
In some cases, you can also monetize a parked domain by placing ads on it. Should anyone happen upon the domain, they’ll see the ads, and if they click any of them, you make a small commission. This may be a better idea for those who have large collections of unused domains, or those who own domains that are commonly searched for and have the potential to see more traffic.
Another option a parked domain gives you is redirection and securing your brand. When you come up with that brilliant business idea, you may decide to not just buy the .com, but also the .net, .org, or other extensions in an effort to keep others from buying and building them, thereby securing your brand. You can then redirect yourdomain.org to yourdomain.com so you don’t lose any traffic if anyone accidentally types in the wrong URL when searching for your business.
Domain Parking and Web Hosting Companies
Many hosting providers are also domain registrars, and offer the ability to park domains for free until you’re ready to build them out. Some hosts will do this automatically, and fill the page with their own monetization ads, or allow you to collect the ad fees from the automated content.
Another common hosting feature is automatic “Under Construction” pages. This is essentially Domain Parking, but isn’t usually called that by the hosting company itself. They provide control-panel tools for setting up simple “Coming Soon” pages.
Finally, some hosting companies specialize in domain resales, and provide easy tools for setting up a parked domain that displays pricing and contact information about purchasing the domain.