Last updated: December 26, 2018
There is no denying that the use of mobile devices is on the rise. In fact, it has been suggested that despite e-commerce’s growing popularity, mobile commerce activity is rising even faster.
That means that in order to be successful, you need to make your business website available to mobile device users.
One company that is fully aware of the need to be mobile-centric is Impress.ly. In fact, Impress.ly is so convinced mobile activity will spur your business’ growth that they focus on creating software that allows you to build beautiful websites, using your mobile device.
What is Impress.ly?
Impress.ly is a company dedicated to creating software for building websites. More specifically, it focuses on giving website owners of all kinds a way to build and manage a strong mobile presence.
Powered by AppMachine, Impress.ly emphasizes mobile site building. In fact, it strives to give you the power to build mobile websites that look like native apps, a concept that is new to the mobile industry and is taking website building to a new level.
Perfect for those with existing websites and Facebook business pages, Impress.ly allows you to use your current content to build a unique mobile website.
How Does Impress.ly Work?
Impress.ly prides itself on helping you create a mobile website in less than two minutes. In addition, you receive a free domain name and business email with your purchase.
By allowing you to create a website that functions like a native app, you are giving mobile device users a new and easier way to access your business information. However, despite having an app-like appearance, Impress.ly does not sacrifice traditional website functionality.
Impress.ly makes site building straightforward and on par with other leading drag-and-drop builders on the market. That’s because all you have to do is simply input any existing information you already have (such as your Facebook page details and website domain name) and Impress.ly does the rest for you.
Automatically creating a website using your existing Facebook page and website content, Impress.ly uses design algorithms to suggest possible site designs to meet your website needs.
And, while Impress.ly does focus on mobile site creation, keep in mind you can build an Impress.ly website from your tablet or desktop.
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A Deeper Look at Impress.ly’s Features
Impress.ly boasts several features that make it a strong option for those looking to go mobile.
It is important to note that if you don’t have a Facebook page or a website, you can still create a blank Impress.ly website.
Impress.ly offers you several categories to choose from, such as Local Business, Restaurant, Musician, Health & Beauty, or Personal when you get started to help guide the design of your website.
Next, simply add your business name, Facebook page information, and/or existing web address. Impress.ly then uses its native intelligence to organize any content you may have, apply smart design to it, and spits out 10 different layouts for you to choose from.
Design and Edit
After the initial creation of your Impress.ly website, customize and edit what you want. For instance, change the site’s navigation, backgrounds, fonts, and icons. Additionally, change existing content (or add fresh, new content) using Impress.ly’s pre-built content blocks.
View real life Impress.ly websites for inspiration. In addition, preview all of your site’s changes in a mobile, tablet, or desktop view to ensure it renders properly.
Add blog content, integrate social media, include an RSS feed, change your brand’s colors, upload a logo, and even add events and music to personalize your website.
Moreover, add an SEO title, keywords, and descriptions, and set up contact and support information to display to site visitors. Even access Google Analytic metrics such as pageviews, visitor location, devices, popular content, and languages for improving your website.
Impress.ly websites come e-commerce ready so you can sell products, services, or digital goods. Create, manage, and sell from any device, collect payments, and manage inventory.
With Impress.ly’s native design algorithms, your existing e-commerce shop will blend seamlessly into your new Impress.ly website. Plus, you can add all the functionality any online shop would need such as variants, discount codes, free shipping, global currencies, and tax and shipping calculations.
You can also set up email notifications for new orders, and send updates to your customers throughout the purchase, order fulfillment, and delivery process.
Documentation and Support
Impress.ly seems to have taken a hiatus from posting consistent blog content. However, what’s there is still relevant and helpful.
In addition, there is an extensive Help Center with many articles sorted into categories so you can troubleshoot on your own as you build your website.
Lastly, you have access to Impress.ly’s contact form for submitting a support request, and can always call if you need help.
Impress.ly has two pricing plans. The basic plan has HTML5, works on all devices, comes with a free custom domain, basic analytics, and social feeds.
The premium plan comes with everything the basic plan does, plus e-commerce capability, reservation, music, and blogging functionality. Plus it comes with a free CDN.
The cool thing about Impress.ly is that creating an account is free so you can test the features before committing to a plan.
In the end, Impress.ly has a lot of potential. Utilizing a unique approach to website creation can work well for those looking to expand their mobile presences.
Impress.ly gives you a fast and easy way to build a mobile website using your existing content, which is great for those looking to share their content in a different way. In addition, the automatic site creation feature is a hot commodity, thanks to the design variations you can choose from.
It should also be noted that Impress.ly has mentioned wanting to make websites available in both Android and Apple app stores at some point, which would really be a game changer, should it be implemented.
On the other hand, there hasn’t been a lot of recent releases from Impress.ly, which may make customers wonder if the service is going to withstand the test of time.
That said, if you need a quick and easy way to complement your existing content and get mobile, Impress.ly is definitely worth checking out.