Wix Review: What Do Users Say About The World’s Most Popular Website Builder?
Is Wix the Right Way to Build and Host Your Website?
Wix is one of, if not the largest website builder on the web.
It’s been built in order to help people without advanced technical skills or knowledge build simple, attractive websites.
This Wix review is a thorough but simple look at the most important features of Wix and how it actually works. It includes both the good and bad from my experience as a user. By the end, you should know if Wix will help you build the site that you have in mind.
How Wix Got Started
Wix was founded back in 2006 and has grown steadily to over 110 million users around the world.
Wix began as a drag-and-drop website building platform and continues to be one, although much improved.
“In 10 years, we want to see every small business owner effectively leverage the web to take their business to new heights, and as we already do for millions of people worldwide, we want to give them the easiest and most effective way to do so.” —Avishai Abrahami, CEO of Wix
Wix Reviews by Our Community
Overall Rating from 46 Reviews by Wix Customers
Most Helpful Reviews
Pascal Laube pascallaube.com
Sep 18, 2018
Becca Su listentoyourmusic.com
Nov 02, 2018
Reynard Gunawan milklegend.wixsite.com
Sep 22, 2018
John Martinez jmayala.com
Apr 01, 2018
Apr 01, 2018
MELISSA ALEJANDRO cincypsychic.com
Sep 02, 2018
Bob Tubek timberridgeproductions.com
Jun 24, 2018
Cristina Galan katyperrypress.com
Jun 22, 2018
hecktor kuffman asafby.wixsite.com
Apr 03, 2018
Asaf Remler remlermusic.com
Apr 01, 2018
Free Sitebuilder Plans With Hosting
Users can test out the tool on a free plan, which is enough to build a basic website. Wix also provides the hosting automatically, so you don’t have to worry about any extra set-up or fees.
Overall, Wix is a solid website builder if you don’t have a high level of technical skills.
The pricing for the Wix Premium plans is reasonable, although you will have to have the budget for the monthly cost.
|Wix Free Plan||Mid-Tier Plan||Top-Tier Plan|
|Free stock photos||Everything in Free Plan plus:||Everything in Mid-Tier Plan, plus:|
|Responsive design||No Wix ads||Online store|
|Free hosting (storage & bandwidth limits)||Free domain||VIP support & priority response|
|Wix app market||Unlimited bandwidth||Professional site review|
|Online help & tutorials||More storage||—|
|Subdomains only (e.g., yoursite.wix.com)||Ad Vouchers||—|
|Wix logo & ads on your site||—||—|
Wix Support Options
Wix has an extensive knowledgebase, but no other real support options, which is unfortunately common with website builders. If you really don’t like reading through support documentation and working through issues you run into, I don’t think you’ll like Wix.
Instead, look for a website builder that has a support team that you can contact directly when you have issues.
ALERT: Free plans don’t come with personalized customer support (chat, email, phone) outside of the online knowledgebase.
How to Create a Website in Minutes
Wix used to only have one website builder, but that had quite a steep learning curve and required a decent level of technical skills.
Two Ways to Build a Site
When you go to create a new website in your Wix account now, you’ll first pick which type of site you’d like to make:
The Wix sitebuilder starts by asking you a few questions.
After that, you’ll now see 2 different options to create your website:
You can choose between one of Wix’s two sitebuilders.
The Wix Artificial Design Intelligence sitebuilder (ADI) is much more beginner friendly while the standard Wix Editor is good if you’ve used Wix before or are used to other website builders.
Let’s preview both options quickly.
Option #1: Use the Wix ADI
The ADI asks you a few basic questions, and then uses artificial intelligence to choose a unique combination of styles and structures from billions of combinations.
If you picked an online store in the first step of creating a new website, you’ll be asked to be more specific about what type of Wix store you’re trying to create:
Starting the ADI sitebuilder.
Then, you’ll be asked to pick the main website features you’d like to have:
The ADI sitebuilder wizard lets you choose the features you want.
After a few more basic questions, which you’re allowed to skip if you’d like, you’ll be presented with a final choice of which type of design you’d like.
ADI creates a theme based on the colors and designs you like.
Instead of picking a specific theme, you choose a general design and ADI will design an appropriate site.
How Wix ADI Creates a Site For You
Using all the data you just entered, ADI uses artificial intelligence to create your unique website and generates it in just a few seconds.
ADI generates a website via artificial design intelligence.
If you create a site with ADI, you’ll have a different drag-and-drop website editor than the standard Wix Editor.
It’s simpler, more modern, and less cluttered.
Get Started With Tutorials
One of the nicest features that this editor comes with is an onboarding support checklist (that you can hide if you’d like).
ADI’s tutorials walk you through the steps you need to take to finish your site.
The checklist gives you a tour of the most important areas of the editor, as well as a quick tutorial to show you how to use them.
Once you’re done with that, you can edit the content on your web pages.
Clicking any element will bring up a custom sidebar editor that will let you customize text, color, style, and more:
The Wix sidebar editor lets you customize anything you like.
You also have access to any advanced features you asked for upfront in the questions, like a store manager:
The Wix store manager wizard takes you through the process of opening your store.
Option #2: Use the Standard Wix Editor
Sometimes you just want more control over how your website is structured and designed.
In that case, the Wix Editor is a good choice.
The only real setup step is to choose from the hundreds of templates that Wix offers:
Wix has hundreds of site templates.
After that, your basic site template will be generated and you’ll be sent to the editor.
Wix has powerful functionality.
The Wix Editor: Powerful But Complex
The editor gives you full control over your site’s:
You can enable or disable any feature, and customize them to your site.
There is a fairly steep learning curve, but Wix has hundreds of clear support articles to walk you through things.
Finally, you’ll notice that certain features, like the store manager, are different than they look in the ADI editor.
Wix’s store manager.
While they contain all the same functionality, they do have a different design and structure. Since the ADI editor is newer, it’s usually more user friendly.
What Could Wix Do Better?
There’s a few specific things that I believe Wix could improve upon:
- Editor interfaces are inconsistent — As I showed you, the editor interfaces are very different. If you use both the ADI and classic Editor, you’ll need to learn both, resulting in wasted time.
- More focus on SEO — Besides a few basic SEO extensions, there’s very little SEO support for your websites offered.
- Full online store support is only available on the most expensive plans.
Behind the Scenes With Wix Apps
The Wix app market is extremely powerful and contains apps that allow you to add most common functionalities to your site.
For example, by searching for “social media,” you can add social media buttons to your website for all the major social networks with just a few clicks:
You can add a variety of apps to your Wix site.
While the default Wix editor isn’t quite as powerful as some competitors, the apps can more than make up for it in certain situations.
If You Like Wix, Check Out These Hosts Too
If you’re looking for a website building platform with more advanced e-commerce site functionality, I’d consider Weebly. Weebly has advanced functionality and lets you add and sell as many products as you’d like on certain plans.
On the other hand, if you’re most concerned about support, consider trying Squarespace. Like Wix, Squarespace wants you to use support articles whenever possible, but you can reach them by email or live chat if you have a serious issue.
FAQs About Wix
Below are a few common Wix questions and their answers.
How many visitors can a Wix website support?
Each Wix plan has a different amount of bandwidth. Bandwidth is consumed each time someone loads a page on your website.
The more expensive Wix plan offer “unlimited bandwidth.”
That doesn’t truly mean “unlimited bandwidth,” but it means that your website should be able to support a large amount of visitors with no issues.
Can you create a website on any topic with Wix?
While Wix provides the technical capabilities to build many types of websites, there are certain topics and functionalities that are deemed off limits.
Remember that Wix has full control over your Wix website, so if you break any of these conditions, Wix can shut down your site permanently.
Also, check out our answers to additional common questions below.
Uptime and Response Time
No data yet.
Final Thoughts: Is Wix the Website Builder for You?
With the addition of the Wix ADI, I think the Wix website builder has become a great choice for web development beginners who just want to build a simple site.
It’s not for you if you’re looking to build a complex site, or want to build a website with little or no ongoing fees.
Most Popular Wix Hosting Plans
|Price||$4.08 / mo||$6.21 / mo||$8.08 / mo|
|Visit Wix||Visit Wix||Visit Wix|
|3GB||2GB||$8.25 / mo Visit Host|
Wix Frequently Asked Questions
- What is Wix?
Wix is a website building and hosting service. They work a little bit like WordPress, but use proprietary software and themes instead of open source ones.
- What is a Wix site?
A Wix site is a website created using the Wix website builder. Wix allows people to get a site online without any coding knowledge.
- What hosting products does Wix offer?
Wix isn’t a traditional host. All their hosting is done through their website building service, which is a shared hosting platform.
- Is there anything I can’t do with Wix?
Customers can do most things that they could do with a traditional hosting company like SiteGround. However, Wix doesn’t provide dedicated, VPS, or a reseller hosting, and its customers have significantly less control over their hosting environment.
- What does “less control” mean?
With Wix, there’s no control panel access and no access via programming language at all. All website management happens through Wix’s proprietary backend system, which makes it extremely easy for non-developers to get a site up and running but does limit what tech savvy customers can do.
- What payment options are available? What billing cycle does Wix run?
Wix accepts payments via major credit cards only and bills either monthly, annually, or bi-annually.
- Are there any discounts available?
Yes. Customers who sign on for a longer plan and pay up front get a discount. See website for specifics.
- What sort of support is available?
Wix has a dense knowledge center at the core of their support network. They also have phone support and a version of email ticketing through their knowledge center. Higher tier plans come with priority support, which gets them to the front of the call queue and instant responses in the knowledge center.
- Does Wix offer domain and website migration?
Sort of. Wix will help you migrate your domain, but because they use a proprietary system, instead of something like cPanel, it’s not possible to migrate website content directly over to a Wix site.
- Can I buy a domain with Wix?
Yes. Wix does let you purchase domains and most plans include a free year of domain registration.
- Does Wix offer an uptime guarantee?
No, Wix does not guarantee any uptime.
- Does Wix offer a money back guarantee or free trial?
Yes, both. They operate on a freemium business plan. Their free option lets customers get a website up and running but comes with restrictions like Wix ads on your website. For their paid plans, they offer a 14 day money back guarantee. All add-on services are non-refundable.
- What applications can I use with Wix?
Wix doesn’t use applications like shopping carts and CMSs. Instead, the use their own proprietary applications based around templates to help customers build the site they need. They also have an app store to help take the place of plugins and provide additional services and themes to customers.
- Does Wix offer any marketing support?
Yes. Wix offers their customers things like SEO help, ad credits, and UX/UI site reviews. All these services vary in cost and inclusion depending on what plan customers purchase. See website for details.
- What is the Wix website editor?
Wix uses a drag and drop website editor to help customers launch their website. It’s a WYSIWYG editor that uses artificial intelligence and Flash/HTML5 to make building a website easier. For most customers, the website editor is where most interaction with their website will happen. It’s essentially a cross between cPanel and a CMS backend.
- What backup options does Wix offer?
None. Their terms of service specify that customers need to provide their own backups and Wix is in no way responsible for that task or any lost data.
- What security does Wix offer?
Wix offers their ecommerce customers secure credit card transactions and SSL certificates. They are also PCI Data Security Standards compliant and are a level 1 service provider (the lowest of 4 levels). On their website, Wix assures its customers it is completely virus free.
- Is there a limit on things like storage and bandwidth?
It depends. Some plans do come with unlimited bandwidth, but the terms of service do outline that Wix has the right to throttle a site if it’s using too many resources. All plans are limited with storage though.
- Can I use a Wix site for anything?
Pretty much. There is no acceptable use policy outlining the usual restrictions (eg, no adult content) and the only restrictions outlined in the terms of service are that you are not allowed to run a website if you’re in a country the US is embargoing and you have to be over 18. If you’re unsure, check with Wix directly.
- Is Wix completely free?
There is a free plan, but you will find that advertising is displayed around your site content. If you want to remove the advertising, you will need to pay to upgrade your Wix plan.