You work hard writing comprehensive blog posts, optimizing for popular keywords, and promoting your blog on social media. You’ve followed all the expert advice, keeping your posts to the recommended length, posting at the optimum frequency, and repeating the mantra “content is king.”

So why aren’t you getting more traffic, comments, likes, and shares? Why does everyone else make it seem so easy to make a living blogging?

Along with the explosion in the popularity of blogging, there’s also been a huge uprise in self-proclaimed blogging “gurus.” It’s easy to set yourself up as an expert in the Internet age – all you need to do is set up a website and start sharing advice.

To learn how to create and maintain a successful blog, you probably did some searching and a lot of reading online. You may have followed the blogs of experts, hoping to find out exactly how you could replicate their success.

But even if your role models weren’t faking it, their advice is only a starting point, not a step-by-step guide for anyone to follow and reach blogging success.

The truth is, there is no one-size-fits-all, foolproof path that anyone and everyone can follow to create a successful blog.

Every blog, and every blogger, is different. You’ll find that different strategies work for different niches and audiences. And you have your own unique skills, talents, and strengths that are different from any other blogger out there, which will affect your unique path to success.

If a blogging expert proclaims that everyone “must” use a certain tool, or “needs” to follow a certain strategy, or that you should “never” use a certain tactic, be wary. Those kinds of sweeping generalizations aren’t useful, and very often aren’t true. A real expert will acknowledge that they don’t know everything, and that their way isn’t the only way.

If you’re not seeing the results you want with your blog, you could be following the wrong advice.

Are you making these common blogging mistakes, thanks to advice from the “experts”?

Blogging Mistakes to Avoid

Transcript: 7 Common Blogging Mistakes to Avoid

Blogs are an important part of today’s web, with over 409 million people reading more than 17.6 billion blog pages every month. But people who are just starting out may have received some bad advice on how to become as popular as the big sites. Here’s a closer look at some common blogging mistakes to avoid (and what to do instead).

Blog Every Day

The hype:

Why it’s wrong:

Do this instead:

Search Engine (Over) Optimization

The hype:

Why it’s wrong:

Do this instead:

If You Write It, They Will Come

The hype:

Why it’s wrong:

Do this instead:

Blogging is an Easy Way to Make Money

The hype:

Why it’s wrong:

Do this instead:

No Ones Uses Email Lists

The hype:

Why it’s wrong:

Do this instead:

Only Write Short Posts (or Long Ones)

The hype:

Why it’s wrong:

Do this instead:

Words are the Only Part of a Post That Matters

The hype:

Why it’s wrong:

Do this instead:

Plenty of people offer “expert” advice on what bloggers should and shouldn’t do, but every blog is different. What works for one person or organization may not work for another, depending on their style, niche, or audience. What’s important to keep in mind is that people come to blogs for well-written content that’s entertaining or important. Any blogger who writes with that in mind should do well.

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