Few things are more satisfying than crafting a truly killer blog post. Connecting with your audience and providing fresh, useful, and captivating content are fantastic ways to boost interaction and help convert curious visitors into loyal followers and customers.

Regardless of industry or topic, the true foundation of any amazing blog post is the content. Whether you’re creating it yourself or sharing material from others, your audience and search engines alike will respond more positively to content that’s timely, useful, and high-quality.

What do we mean by “high-quality” content? When compared to boilerplate or otherwise inferior material, the best content is evergreen (not dated, stale, or frozen in a specific time), on-message, speaks to your audience’s interests and needs, and helps establish you and your brand as an authority.

High-quality content is rich and useful, but never overwhelms the reader or mires them in useless detail. Adding in a call to action, a survey, or other interactive elements make the experience even more immersive and compelling.

In addition, high-quality content is simple, approachable, and most importantly, irresistible, because it’s on target, on brand, and practically cries out to be read and shared.

The best content doesn’t stint on the details. Grammar, spelling, and tone are correct and consistent. It’s also written with SEO best practices in mind, so that the algorithms built into search engines such as Google can review it, recognize its value and rank it accordingly. Anchor text and links are formatted properly, and only primary sources are used.

When it comes to sharing content you’ve curated, rather than created, many of the same criteria apply. It might seem counter-intuitive to send your readers to another site or resource on the Web, but doing so actually helps boost your authority, and enhances the likelihood your readers will come to regard you as an expert in your area.

Just keep in mind that whatever you share should support your overall goal of converting your visitors and building your authority, rather than that of someone else.

Your blog can be an incredible asset in crafting your online presence and success. By using a consistent approach, establishing and maintaining your distinctive voice, and providing high-quality, useful content to your readers, you’ll be well on your way to making sure every post on your blog is a killer blog post.

Secrets of a Killer Blog Post—Content

Check out the rest of this series for more killer secrets!

Secrets of a Killer Blog Post: The Content

By creating a combination of original and curated content, you can draw in and capture an audience. Consistency keeps them coming back for more. Get the step-by-step breakdown of how to get the job done.

Choosing a Topic

The topics you choose help you establish credibility within your niche. Write about what you know, and make sure to inform your audience of your qualifications.

Original and Curated Content

Creating all original content is hard to do for most people, there simply isn’t enough time. That’s where curated content comes in, you can add your perspective to third-party content and continue to publish new posts consistently.

Be Mindful of Small Details

It’s easy to get wrapped up in ideas, but execution matters.

Be Consistent

Keeping a consistent, clear vision for your blog is extremely important.