You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience
The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.
A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.
As with your written content, the images you choose should be original, high-quality, and well composed. Never use photos that have already been used on other posts on your blog, and if you’re taking your own photos, be sure that they’re clear, bright, crisp, and well-composed. A hasty snapshot from your phone is fine for Twitter or Instagram, but for blog posts, you’ll want to make sure you’ve got a showstopper.
Quality and clarity are just as important if you’re using photos taken by others. You’ll also want to make sure you have the correct permissions to use the photo you’ve selected. Understanding and comparing the various image licenses available is critical, because even images that fall under free licenses may not be approved for every kind of use.
The easiest way to avoid issues with copyright is simply to purchase the photo you want from any of the myriad stock image photo sites—but as these images are stock photos, they may lack the originality and pizazz that’ll help you create a distinctive blog post. When searching for free and original images that have few or no restrictions on use, Creative Commons is a good place to start. Just be sure to review the fine print—and always provide a citation where one is required.
When you’re ready to upload your newest killer blog post, remember that taking the time to add the right image can make a huge difference. Using images that are high in quality, relevant to your readers’ interests, and properly licensed can help your posts capture and convert readers into fans, followers, and clients.
Check out the rest of this series for more killer secrets!
The appearance of your blog post can make or break the experience for your readers. It’s important that you take the appropriate steps when choosing the right photos for your post. Everything from image quality to photo placement can affect whether or not your readers will continue to read your post.
The quality of your images reflects the quality of your blog, so when choosing images make sure you look for ones with high quality.
High-quality image checklist
Clear and crisp details
Good exposure and lighting
No blur or grainy details
Never been used on your other posts
Readers are more likely to read your post if an image catches their attention.
More shares on Facebook:
When readers share your post they are given the option to include an image, if the image is great then it is more likely to be shared.
Where to Look
As easy as it might seem, you can’t just take any image you find in a Google search, you need to understand which images you can and cannot use and what a copyrighted image is.
Copyright is used to protect original works of authorship.
As soon as you write your blog post, or take an image, what you are creating is copyrighted, whether it is published or not.
Copyright laws allow the creator to distribute the photo through sale or transfer.
When searching through photos always read the fine print and know what type of copyright the image has.
There are many types of licenses, but these are the ones you will need to understand when looking for a photo for your blog post:
A nonprofit organization set this up to allow photographers to easily license their work.
Images are not always available for commercial use.
Don’t have to pay to use an image.
You must provide a photo credit.
Royalty Free (RF)
You will come across these in stock photo sites and only have to pay for the license to use them once.
No licenses or purchasing for photos on public domains.
The photographer has chosen to place their work in the public domain for all to use.
How to Avoid Copyright Issues:
An easy way to avoid any issues is to use a stock photo site that, with payment, allows you to search and use copyrighted images.
Be careful when using this type of site, the photos are usually unoriginal and not always of the highest quality.