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Remember how hard it was to find great new music before blogs and the Internet?
Local music stores could be great, if they stocked the kind of music you liked. And good luck finding anyone in your area who shared your specific musical tastes and interests.
But the web has completely revolutionized the music scene. It’s easier than ever to discover new songs and new artists, and find whole online communities who share your love for any obscure subgenre in existence.
Blogging began as a great way to share your interests with a global audience, and virtually meet other people who shared your taste in music. But since the birth of the blogosphere, it’s become a much more powerful tool than just a public journal.
You know there are plenty of pro bloggers who earn a full-time income from their blogs. Maybe in the early days of the Internet, a small hobby blog would have been a great accomplishment. But now you know you can do so much more.
Is it your dream to build a chart-topping, award-winning music blog? One with a rabid fanbase that comments, shares, and likes every post? One that all the other famous music blogs are linking to?
Blogging about music is a crowded niche, it’s true. There are thousands and thousands of bloggers out there sharing their favorite songs and artists in obscurity, never earning a dime from their work.
But it’s possible to get a return on the time and effort you invest in your music blog — if you know what you’re doing.
Want to learn how to create a successful music blog? It can be a complicated and overwhelming endeavor with plenty of decisions to make, from choosing a blog name, to what software you’ll use for your website, to what kinds of topics you’ll blog about.
If you want a truly successful music blog, start by following the guide below, and you’ll be topping the charts before you know it.
How to Produce a Chart-Topping Music Blog
Music has captured the imagination for as long as time, and today’s blogs can help meet the need for music lovers. Are you ready to start the next big music blog?
Basics of Building a Killer Music Blog
Find a niche.
What kind of music blog is missing or poorly represented?
What kind of music are you an expert in?
Unique music blog niches
Mixes music and literature
Free and legal MP3 downloads
Musician and author interviews
Features curated music selections
Almost no text
Proves that Canadians have great musical taste
Promotes experimental music and art
What’s in a name?
Once niche has been chosen, start thinking of the blog’s name.
It should be short, catchy and memorable.
Be creative, use these ideas to create a unique blog name:
Make a list of keywords related to the blog then look for synonyms and etymologies of those words.
Compound two words (Facebook)
Add a prefix or suffix to a word (Friendster)
Tweak a word (Travelocity)
Blend parts of two words together (Netscape, Microsoft)
Make up something completely new and unique (Squidoo, Etsy)
Use a phrase (Flickr, StumbleUpon)
Misspell a word (Digg, Topix)
Make sure no one else has a similar blog name.
Check social media networks to make sure the name is available there as well.
Use knowem.com to check hundreds of social media sites.
Avoid hyphens, they can diminish credibility.
They can indicate spam and make it more difficult to earn links.
Brainstorm Content Ideas
Identify needs of readers.
Conversations on social media
Four pillars of content
Useful to readers
Use headings, images, and music clips
Content needs to be new and original to the blog.
Posts might include:
New discoveries of other musicians
Studio session updates
Fan engagement and stories
Add your own spin, review, and perspective
Top 10 lists by:
Guest music bloggers
Create the Full Package
Build a user-friendly, attractive blog site.
Find easy-to-use blog themes in WordPress’s collections or sites like Themes Forest.
WordPress themes for music blogs:
Themes Forest themes with responsive design capabilities for music blogs: