If photography’s your passion, you’re not alone.

Since Daguerre captured the first known candid photo of a person in 1838, over 3.5 trillion photos have been taken worldwide, with most of them taken in the last few decades. Today, more than 380 million pictures are taken every year.

Thinking of sharing your passion for photography with a blog? With so many millions of pictures being shared and uploaded online – more than 1.8 billion every single day – it’s tough to stand out from the crowd.

It is possible, though: there are plenty of successful photography blogs out there, including Scott Bourne’s PhotoFocus, the blog of famous photographer Joe McNally, and the educational site Sprouting Photographer.

But replicating their success isn’t easy. If your blog is going to take off, you’ll need to use some strategy.

It starts with choosing a niche. If you try to appeal to everyone, you’ll appeal to no one. The more focused your niche is, the more targeted your blog can be toward a specific audience. Consider choosing a niche based on your subject matter, your unique style of photography, or a specific skill such as photo composition, darkroom development, or digital manipulation. When you choose a specific niche, you can become known as an expert and a leader in your field.

Besides your blog niche, there’s also the technical side of starting a blog to consider. You’re an expert in photography, but do you know all the ins and outs of choosing a domain and picking a web hosting plan? There’s also the software that runs your blog to consider, as well as themes and plugins to give your site a unique look and more features and flexibility.

If you’re looking to start your own photography blog, take a look at our guide below to get started on the path to success.


How to Start a Fantastic Photography Blog

You can pick the best shutter speed and aperture settings without even looking at your light meter, you know how to compose a perfect shot, and you’ve mastered Photoshop and Lightroom. Why not share your passion for photography with the world by creating your very own photo blog? Here are some simple tips to help you get started.

Choose Your Niche

In order to stand out from the many photography blogs already out there, it’s a good idea to focus on a niche. When choosing your niche area, consider the following:

There are plenty of photography niches to consider:

Here are three photographers who have excelled in their niches:

What’s in a Name?

Set Up Your Site

Once you know what you’re going to call your blog, it’s time to create it. You’ll need a hosting company, a domain name, and a blogging platform to begin.

Hosting Company

Domain Names

Pick a Platform

Focus on the Visual

Photography is all about what you see, and people coming to a photo blog expect to see a nice-looking website. High-quality images are important, but the way those images appear on the page is vital.

Themes to Customize WordPress


Blogging Essentials

Uploading Pictures: Dos and Don’ts



Don’t Forget the Content

Remember: Search engines like Bing and Google consider the words on your page in order to determine what your website is about.

Use heading, title, meta-description and alt tags in a logical, descriptive way.

To increase your rankings in search engines (and image searches especially) be sure to assign alt-text to your photographs.

In general, text relevant to your niche can help boost rankings in search results, and complementary content can increase readership.

Examples of content:

Blogs are a great way to share your passion with the world, and if your passion is photography, blogging has made it easier than ever to show off your art.

“Photography is the only language that can be understood anywhere in the world.” — Bruno Barbey