WordPress is easily the most popular blogging platform for blogging. It’s free, powerful, stable and easy to get to grips with.
However, arranging the right kind of hosting can be a challenge.
WordPress is a dynamic system built on PHP. A basic site will live happily on a shared hosting site, but if a traffic spike hits, the site becomes vulnerable to slowdowns. In extreme cases, a traffic spike could force your host to take your site offline due to the potential performance impact.
Cache plugins can help speed up WordPress significantly.
Many users are familiar with WP Super Cache, a caching plugin that reduces server load by serving static pages rather than dynamic content. This makes the site faster and more stable, especially when demand is high.
But W3 Total Cache could be a better solution. It serves static pages and can be used to hook in a CDN. This may make your site faster to load and cheaper to host.
W3 Total Cache is a plugin like any other. If you have an up-to-date version of WordPress, you can install and activate it from the admin panel. You’ll then need to spend some time setting up the following features.
If you have the time, setting up all of these features could be worthwhile.
W3 Total Cache is designed to improve loading times, not reduce server load. That’s simply a fortunate by-product. It’s a fairly complicated plugin, and one that you might need to learn about before you can use it properly.
Also, the plugin does require a certain amount of maintenance. If you add other plugins and switch around often, you’ll have to keep clearing the cache manually. That can be annoying.
Finally, make sure you set up the plugin properly according to the type of hosting you have. If you’re on a shared hosting account, look for guidelines; the wrong settings could cause your site to be disabled.
W3 Total Cache is not for everyone. If you have a very basic setup, don’t need a CDN and don’t have time to read around the subject, it could be overkill, and WP Super Cache is a better option.
But if you have the knowledge, or the time to experiment, W3 Total Cache could make a big difference to the speed of your site.